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Is Your Website Outdated? 7 Signs It's Time for a Redesign

We understand that finding the right IT and web solutions for your business shouldn’t break the bank. That’s why we offer affordable, tailored services that not only meet your business’s unique needs but also come at competitive prices. Based in Thanet, Kent, we pride ourselves on being the go-to partner for businesses looking to take their operations to the next level with cost-effective, custom web solutions and IT support.

Whether you’re looking to develop a responsive website, integrate systems, or require ongoing IT support, we promise price-matched quotes that will meet or beat any local competitors. Our flexible payment plans and monthly contracts ensure that businesses of all sizes can access top-notch technology solutions without compromising quality or service.

But what if you already have a website? Is it still serving your business effectively, or is it starting to show its age? An outdated website can significantly hinder your online presence and impact your bottom line.

Let our team help at Barrett Solutions. Explore our web design services – fill out our contact form and get in touch via our email – info@barrettsolutions.co.uk to enquire about how we can help your business thrive through a new website, or a website re-design.

7 Signs Your Website Needs a Redesign

Is your website still performing as effectively as it should be? Or is it starting to hold your business back? Here are seven key signs that it might be time for a website redesign.

Outdated Design

First impressions matter. If your website looks like it was built in the early 2000s with outdated fonts, clashing colour schemes, and pixelated images, it’s time for a refresh. An outdated design can make your business appear unprofessional and untrustworthy, potentially driving away customers.

Poor User Experience (UX)

A confusing navigation, slow loading times, broken links, or a lack of clear calls to action can frustrate visitors and lead them to abandon your website. A poor UX can significantly impact your conversion rates and lead generation efforts.

Low Conversion Rates

If you’re not seeing the desired results from your website in terms of leads, sales, or other key metrics, it could be a sign that your website isn’t effectively converting visitors into customers. A redesign focused on improving UX and incorporating clear calls to action can significantly boost your conversion rates.

Declining Search Engine Rankings

Search engine algorithms are constantly evolving. If your website isn’t optimised for the latest SEO best practices, it could be negatively impacting your search engine rankings and visibility. A redesign that incorporates modern SEO techniques, mobile optimisation, and improved site structure can help you climb the search results and attract more organic traffic.

Lack of Mobile Responsiveness

With the majority of web traffic now coming from mobile devices, a website that isn’t mobile-friendly is essentially invisible to a large portion of your potential audience. A responsive design ensures your website adapts seamlessly to different screen sizes, providing an optimal viewing experience for all users. Google also prioritises mobile-first indexing, meaning your site’s mobile version is the primary factor in search ranking.

Security Vulnerabilities

Outdated website software and plugins can create security vulnerabilities that make your website susceptible to cyberattacks. A redesign using up-to-date technologies and security best practices can protect your website and your customers’ data.

Not Reflecting Your Current Brand

As your business evolves, your brand identity and messaging may change. If your website no longer reflects your current brand, it can create a disconnect with your target audience. A redesign can ensure your website aligns with your current branding and effectively communicates your value proposition.

Of course, at Barrett Solutions, we typically create new websites from the ground-up for clients. And this approach can offer a fresh start, over a re-design. We work with clients to scale up their business and can provide services regarding website re-design and website development, so get in touch and enquire about our services through our contact forms, or via our email – info@barrettsolutions.co.uk

Why a Website is Essential (and Social Media Isn't Enough)

Many businesses rely solely on social media for their online presence. While social media is a valuable marketing tool, it shouldn’t replace a fully functioning website. Here’s why:

You own your website. You control the content, design, and functionality. On social media platforms, you’re subject to their rules and algorithms, which can change at any time.

A professional website lends credibility to your business. It provides a central hub for information about your products, services, and brand. Social media profiles, while useful, often lack the same level of professionalism and detail.  

Websites are indexed by search engines, allowing potential customers to find you through organic search. Social media profiles have limited SEO value.  

Websites allow you to present detailed information about your business, products, and services in a structured and organised manner. Social media posts are often limited in length and format.  

Websites allow for direct customer interaction through contact forms, email addresses, and live chat. This facilitates lead generation and customer service.  

Websites provide valuable data and analytics that can help you understand user behaviour and optimise your online presence. Social media platforms offer some analytics, but they are often limited.  

In short, a website is the foundation of your online presence, while social media is a valuable supporting tool. At Barrett Solution we also offer SEO & Marketing Services to aid your social media growth on numerous platforms.

Website Redesign for Thanet & Kent Businesses

For businesses in Thanet, Margate, Canterbury, and the wider Kent area, a website redesign can be especially impactful. In a competitive local market, having a strong online presence is crucial for attracting local customers and standing out from the crowd. Here’s how a website redesign can specifically benefit businesses in our community:

Targeting Local Customers

A redesigned website provides an opportunity to optimise for local SEO, ensuring your business appears prominently in search results when potential customers in Thanet, Kent, search for relevant products or services. This includes optimising for local keywords, creating a Google My Business profile, and ensuring your website is listed in relevant local directories. This is especially important for businesses that rely on local foot traffic or serve a specific geographic area.

Showcasing Local Expertise and Community Involvement

Your website can be a powerful tool for showcasing your local expertise and involvement in the Thanet and Kent community. You can highlight your local connections, sponsorships, or participation in local events. This can help build trust and rapport with local customers.

Competing with Larger Businesses

A professional website can help local businesses compete with larger companies that may have more resources. A well-designed website can level the playing field and provide a professional online presence that rivals that of larger competitors.

Attracting Tourists and Visitors

If your business caters to tourists or visitors, a website redesign can help you attract this valuable customer segment. You can highlight local attractions, events, and activities on your website, making it a valuable resource for visitors planning their trip.

Connecting with the Local Community Online

A website can serve as a central hub for connecting with the local community online. You can use your website to promote local events, share local news, and engage with local customers on social media.

We’ve helped various types of businesses in the area, from cafes and restaurants to wedding venues and retail stores, enhance their online presence and connect with their target audience. By understanding the unique needs of local businesses, we can create website solutions that drive real results in the Thanet and Kent market.

The Barrett Solutions Redesign Process

At Barrett Solutions, we believe in a collaborative and transparent approach to website redesign or website development. We work closely with our clients throughout the entire process to ensure their vision is brought to life and their business goals are achieved. We leave room for scalability in our designs should clients need additional services, features or functionality when it comes to their website or other bespoke developments regarding their business operations.

For a more detailed explanation of our website development process, including detailed information on each stage, please visit our Website Development Services page

Let Us Help You Succeed in Thanet and Beyond

Building a professional website is one of the most important investments you can make for your business, especially here in Thanet, Kent. At Barrett Solutions, we’re committed to helping local businesses succeed online with websites that are not only visually appealing but also strategically designed to support your growth.

We understand the unique challenges and opportunities faced by businesses in our area. That’s why we offer a range of cost-effective web development packages, starting at £750, with flexible payment plans to suit your budget. Whether you need a brand-new website, a website redesign, or ongoing website maintenance, we’re here to help you every step of the way.

Don’t let your website hold you back any longer. Contact Barrett Solutions today for a free website redesign consultation. We’ll discuss your specific needs, assess your current website (if applicable), and create a customised plan to help you achieve your online goals.

Here are a few ways to get in touch: