Professional Branding & Graphic Design
For many business owners in the UK, the idea of graphic design often starts and ends with getting a logo made. It can be seen as a one-off creative task. The reality is that your brand’s visual identity is one of the most powerful assets you have. It works for you around the clock, shaping how people see your business, building credibility, and influencing their decision to work with you.
At Barrett Solutions, our approach to design is different. We are a technology company first. This means every creative decision is grounded in technical knowledge and a strategic understanding of where and how it will be used. We create powerful visual identities for UK SMEs that are not only well-designed but are also built to perform effectively on every platform – from a high-resolution print brochure to a fast-loading, mobile-friendly website. For businesses in Kent and beyond, we offer professional branding and graphic design that is both creative and practical.
Why Choose Barrett Solutions for Your Branding & Design?
Selecting a creative partner is a big decision. What sets us apart is how we connect design to technology. Unlike a standalone design agency, we build brands with a deep understanding of the digital environments they will inhabit.
Our team is made up of developers, marketers, and IT specialists working alongside our designers. A logo we create is considered with website favicons, app icons, and social media profiles in mind from the start. A colour palette we choose is checked for web accessibility. A marketing campaign we design is supported by a robust technical foundation that we can build and maintain. This joined-up thinking ensures your brand is cohesive, consistent, and effective everywhere it appears.
Ready to discuss a brand identity that truly works for your business? Contact our Kent-based team Contact Us Via Our Form
Our Professional Branding & Graphic Design Services
Brand Identity & Logo Design
- It all starts with your Brand Identity & Logo Design, the foundation of your visual presence. A good logo is a strategic tool. Our process involves getting to know your business, your market, and your audience to create a logo that is unique, memorable, and versatile. We deliver a complete identity package with all the file formats and guidelines needed for consistent use. For businesses in Thanet looking for effective logo design, we provide an expert local service.
Digital Design for Web & Social Media
- From there, we extend your brand into the digital world with Design for Web & Social Media. Your online presence must be consistent. We create the visual elements for this, including engaging website graphic design, branded templates for social media, and digital ad creative. We also design the icons and user interface elements that make your digital platforms easy to use.
Print & Marketing Materials
- We produce tangible assets through our Marketing Materials service. This includes professional brochures, business cards, flyers, and corporate literature. We've produced detailed in-house training PDFs and online brochures for clients like a nationwide fast-food franchisee, ensuring brand consistency across their entire operation. We make sure every piece, from a simple leaflet to a detailed report, perfectly reflects your brand's quality.
Product & Packaging Design
- Our creative work also covers product and packaging design. For businesses with physical goods, the packaging is a customer's first interaction with the product. We help clients launch products with compelling packaging design that not only protects the product but also tells your brand's story on a crowded shelf, appealing directly to your target consumer.
Large-Scale & Bespoke Projects
- Our creative capabilities extend to large-format and unique bespoke projects. We have the experience to manage design for everything from exhibition stands and office environmental graphics to vehicle wraps. A notable example is our work designing a full bus advertising campaign for our long-standing client, We Love Collectibles, taking their brand message directly to the streets of Thanet.
Our Design Process: A Partnership for Creative Success
We believe the best results come from a collaborative process. It starts with a conversation where we listen and learn about your business, your values, your audience, and your commercial goals. This forms a clear strategic foundation for the creative work.
Based on that strategy, our designers explore some initial creative directions, presenting you with a range of well-reasoned concepts. This is a partnership; we work with you to refine the chosen concept, making adjustments to ensure it perfectly aligns with your vision. Once the design is finalised, we deliver a comprehensive package of all necessary assets, in all the formats you’ll need for web, print, and any other application.
Showcasing Our Work with Kent & UK Businesses
We are proud to have partnered with a diverse range of businesses, helping them build professional and effective brand identities. Our portfolio shows our versatility and our commitment to quality professional branding and graphic design.
We have developed strong, trustworthy identities for industrial specialists like Pipe Testing Services, and e-commerce & retail stores like We Love Collectibles and crafted the warm, inviting brand for beloved local cafés and eateries. Our work with brands in the retail sector shows our ability to create vibrant, engaging visuals that connect with consumers. Our work also scales to a national level, such as developing comprehensive brand materials and online training documents for a number of businesses.
Where the Creative Meets the Technical
The real difference in our work is the fusion of creative design with deep technical knowledge. A brochure we design will share the exact brand DNA as the website we build. The logo we create is delivered optimised for every digital use case, from a tiny browser favicon to a high-resolution app icon. This joined-up thinking ensures your brand is never held back by technical limitations.
Build a Brand That
Delivers Results
Your brand is your promise to your customers. In a competitive market, a professional, consistent, and strategically designed identity is essential for building trust and driving growth. Don’t let amateur or inconsistent design affect the perception of your business.
Is your brand truly representing your business at its best? Contact Barrett Solutions today for a free, no-obligation consultation. Let’s discuss how our expert professional branding and graphic design services can help your business stand out, connect with customers, and achieve its goals.
FAQs
What is the difference between branding and just getting a logo?
A logo is a single visual mark. Branding is the entire strategic experience of your company. Brand identity design services involve creating a cohesive system of logos, colour palettes, typography, and messaging that work together to communicate your values and set you apart from the competition.
How much does professional branding and graphic design cost for an SME?
The cost depends on the scope of the project. A logo design is a different investment to a full brand identity overhaul with marketing materials. We offer transparent, competitive pricing for SMEs and monthly contracts the bundle our services together. The best step is to contact us for a free, no-obligation chat to discuss your needs.
Can you help refresh our existing, outdated branding?
Yes. We frequently help established businesses modernise their brand identity while keeping their core values and customer recognition. We can look at your current branding and propose a strategy for a successful refresh.
What is the typical timeline for a branding project?
The timeline can vary depending on the project’s scope. A straightforward logo design project for a Thanet start-up might take a few weeks from initial consultation to final delivery of assets. A complete brand identity design package, which includes strategy, multiple concepts, and developing marketing materials, is a more in-depth process and could take one to three months. We establish a clear timeline after our initial discovery phase, ensuring you know what to expect at every stage.
What information should I prepare before starting a design project?
The best results come from a clear brief. Before we begin, it’s helpful for you to think about your business’s core values, your target audience, and your main competitors. Gathering examples of designs you like (and dislike) is also very useful. We will guide you through this process during our discovery session to build a strategic foundation, but having these initial thoughts helps ensure the professional branding and graphic design we create is perfectly aligned with your vision.
Why is it important that my website's graphic design is technically sound?
This is where our integrated approach provides significant value. A design that isn’t technically optimised can actively harm your business. For instance, large, uncompressed website graphic design images will drastically slow down your site’s loading speed, which frustrates users and negatively impacts your SEO rankings. Colour choices need to be checked for web accessibility (WCAG) standards to ensure all users can read your content. A logo must be provided in scalable vector formats (SVG) so it looks sharp on all screen sizes. Our background in Website Development means we design creative assets that are built to perform from a technical standpoint.